Vinyl print on glass
London Art Fair, Business Design Centre, Islington, London
For the Win is a large-scale vinyl installation commissioned for London Art Fair and installed across the glass frontage of the Business Design Centre in Islington. Positioned at the primary entrance, the work functioned as a visual threshold, welcoming over 20,000 visitors to the fair.
Spanning the curved architectural façade, the composition draws on a language of luminous gradients and vertical bands of light. Cool blues and saturated violets shift across the surface, creating the impression of depth and digital glow while responding to the building’s arched geometry. The work operates simultaneously as image and atmosphere, transforming transparent glass into a radiant, immersive field.
Developed in dialogue with the fair’s existing branding, the installation extends graphic identity into spatial experience. A related interior wall piece continues the visual rhythm within the building, reinforcing a sense of continuity between exterior façade and internal circulation. Through scale, colour and repetition, the work frames arrival as a moment of anticipation and collective encounter.
